Music is life itself. What would this world be without good music? No matter what kind it is.
With the pandemic in full swing, we took the party to cyberspace. Launching multiple artists with Columbia Records, we worked with existing artists and launched new bands like the Canons into a world gone virtual.
Production in the bubble was, if you remember, very, very, very, very, very (you get the point) difficult. So how do you gather at your favorite watering hole to hear the hottest new acts?
YOU VIRTUALIZE.
It became a BYOB event; we mixed game engine production and a mix of homebrew and extremely controlled closed sets. We worked with the unions to get the COVID protocols set up for the LIVE side, but that is another topic for another day. With a fantastic team, we were able to pull off several amazing shows.